Difference Between Google Panda and Google Penguin Another improvement to Google's algorithm that was introduced in 2011 is Google Panda. The main goal of Google's calculations is to give its consumers access to high-quality content. Google Panda was designed to remove those websites that it believed to have low-quality content and step-by-step raise the rankings of those websites that closely followed Google's guidelines and had high-quality content. The extremely old websites were impacted by this upgrade. Despite having poor content, these websites would nevertheless rank highly because of paid adverts and other techniques. Google kept an eye on how people were using the site. When Google noticed that visitors were visiting a website and then quickly abandoning it for any reason, it essentially pulled those websites' rankings down. Because of this, a portion of site page ranks was impacted, and the truly excellent ones rose to the top. The main goal of Google's ...
*SEO (Search Engine Optimization)
In this, we discuss SEO (Search Engine Optimization) is divided into three-step the first is "Search" and we all know the meaning of search if the user and someone want to find something so the user searches on it. The second is "Search Engine" the company make some Engine for easy to search everything on the internet. the many search engines are running in 2022 like - Google, Yahoo, Bing, Yandex, DuckDuckGo and etc., and the third is "Optimization" optimization is a skill to improve the quality and quantity of organic traffic on the website. So, the final meaning of SEO (Search Engine Optimization) is the continuous process of increasing the website's quality and organic traffic. In SEO (Search Engine Optimization) we improve our rank in the search engines.
- TYPES OF SEO (Search Engine Optimization)
*ON-PAGE AND TECHNICAL SEO*
All activity done on the page of the website for improving the rank on search engines is known as On-Page SEO.
All activity is done to optimize the rank of the website in search engines related to the coding (HTML) is known as Technical SEO.
*Factors Of On-Page And Technical SEO*
- Title and Description - the first factor is title and description because the title and description have a big effect on search engine ranking. So, write the title and description after keyword research. Include the keyword in the title and description for good ranking.
- Internal link - If the one-page page of the website is linked with the other page of the same website is known as Internal Link.
- External link - If my website page has a show link. which is connected to the other website is Known as an External link.
- ALT Text - we all know that google is can't see the image on the website google only sees the HTML code of the website. So, we write the ALT text to explain the image description to google.
- Canonical Tag - the canonical tag is used for safety with duplicate content like- the website front page has many URL addresses Http//www.example.com, https//www.example.com, http//example.com, https//example.com, etc. So, Google sees the many addresses but the content is the same so, google takes action and gives copyright content. So, we use the canonical tag to define the main URL address.
- Sitemap, 301 Re-direct, 302 Re-direct, Page Speed, Header tags,
Keyword Density, 404 error, schema tags, Rich Snippets, etc
*OFF-PAGE SEO
all types of activities done outside the page of the website for optimization purpose is known as Off-Page SEO.
*Factors Of Off-Page SEO*
- Social Media Optimization - the first is social media optimization we all know that 4.65 billion peoples are active on social media platforms So, the social media is the biggest market to promote the website.
- Backlink - the two types of backlinks -Inbound, and Outbound. if we are creating our website link to the other website, it's an Inbound link for our website and an Outbound link for the other website.
- Post - the post-update regularly day by day so the authority of social media accounts is increased and given the powerful backlink and user connection to our website.
- Review - the review is most important because the website is made trust full by the review of other people. who use it before some time.
- Question and Answer, Even submission, Blogging, Commenting, Bookmarking posting, form posting and etc.
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Written by Rahul kayat
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