Difference Between Google Panda and Google Penguin Another improvement to Google's algorithm that was introduced in 2011 is Google Panda. The main goal of Google's calculations is to give its consumers access to high-quality content. Google Panda was designed to remove those websites that it believed to have low-quality content and step-by-step raise the rankings of those websites that closely followed Google's guidelines and had high-quality content. The extremely old websites were impacted by this upgrade. Despite having poor content, these websites would nevertheless rank highly because of paid adverts and other techniques. Google kept an eye on how people were using the site. When Google noticed that visitors were visiting a website and then quickly abandoning it for any reason, it essentially pulled those websites' rankings down. Because of this, a portion of site page ranks was impacted, and the truly excellent ones rose to the top. The main goal of Google's ...
Canonical Tag
A canonical tag (or rel=canonical) is a small piece of HTML code that helps search engines identify the "main" version of a page from other pages that are identical or very similar to it.
In SEO, canonical tags are used to tell Google which version of a page you want to display in search results, to consolidate the link juice of duplicate pages, and to improve your website's crawling and indexing. The canonical tag is used to indicate which page is the original and authoritative version.
Here’s what a canonical tag can look like on the webpage:
Importance of Canonical Tags in SEO
The canonical tag is used to indicate which page is the original version and which are just duplicates that look the same. In general, websites usually contain at least some pages that are considered duplicates. they display the same content but have different URLs.
In these cases, Google has to decide which pages to choose for indexing and ranking - it doesn't use all the pages as search results because they all look the same or very similar,
How to add the Canonical Tag?
It's really simple to add rel="canonical" tags to your pages; just visit any duplicate webpage and do so in the head> section.
The canonical tag should point to the main, original version. It is best to implement canonical tags on a page-by-page basis.
However, this can take a lot of time and resources to do, or it may be impossible on larger websites. Thank goodness, automatic canonicalization can be done with plugins such as Yoast SEO.
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Written by Rahul Kayat
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